USGBC-NCC Strategic Plan 2011-2013

To guide us towards fulfilling our mission, the Chapter has adopted a Strategic Plan to chart the course to lead the green building movement in Northern California. We aspire to “change the conversation”, to demonstrate thought leadership, and to build a movement and community that pushes the boundaries of the meaning of green. Our 5 key goals for the next several years are:

  • Define the Future
    Inspire and lead cutting-edge innovation and market transformation in Northern California.
  • Educate & Empower Influencers, Decision-Makers, and Practitioners
    Implement a synergistic educational strategy to provide innovative education programs that serve member needs, motivate and educate practitioners and decision makers, and address the needs of emerging sectors within the building industry.
  • Advocate for Green Building Public Policies
    Extend and re-frame the public policy conversation beyond incentives, legislation & regulations to Sustainability Leadership.
  • Build a Vibrant Green Building Community in Northern California
    Be the focal point for the convergence, networking, and engagement of the green building industry throughout the Northern California region.
  • Enhance Organizational Excellence
    Build an innovative, high-performance, leadership organization that serves as a model for USGBC chapters nation-wide.
View the entire USGBC-NCC Strategic Plan.


U.S. Green Building Council -
North California Chapter

560 Mission St. Suite 900
San Francisco, CA 94105
Phone: (415) 659-9404