USGBC Board elections: Why my experience matters

Brandon Tinianov

USGBC has enjoyed explosive growth and impact for two decades and now finds itself at an inflection point. As a market driver, our present challenge is to effectively serve a diverse group of stakeholders, ranging from Fortune 100 companies to individual advocates. Succeeding both globally and locally requires a combination of organizational excellence and grassroots passion; strong financial management and active volunteers. Now more than ever, USGBC needs both efficient central leadership and a network of high caliber regional chapters with a clear structure. At such a critical time, I bring a long history of collaboration and the seasoned chapter leadership experience required to make tough decisions.

My experience is relevant and timely because, although USGBC has existed for two decades, in many ways, the organization resembles a successful startup. And, like a startup, there are common phases of organizational development and growth often labeled Forming - Storming – Norming – Performing. I’ve formed; I’ve stormed; I’ve normed; and I’ve performed within USGBC before and it is this experience that makes me the right candidate for USGBC today.

Twenty years ago, USGBC was conceived in a space not unlike the quintessential ‘Silicon Valley garage’. I wasn’t there during those heady early days, but I’ve been lucky enough to work with and learn from those that were (thank you David, G John P, Rob W, Kevin H, et al.). The organization was brash and bootstrapped at the time, but it had the advantages of being nimble and flying below the institutional radar. I am fortunate enough to have enjoyed similar startup experiences both as a professional and as a USGBC leader.

In 2008, a handful of likeminded colleagues and I petitioned the Northern California Chapter to form the USGBC’s Silicon Valley Branch. The Northern California chapter was doing an excellent job at the time, be we felt that The Valley needed something different - something personally aligned with our technology-driven culture. San Francisco has a strong aesthetic of chic design and progressive architectural visionaries whereas Silicon Valley is a buzz of Type-A work through-the-night engineers and inventors. We wanted to build a new community of best practices, materials selection, and high-bandwidth communication. Our first ever event was a celebration at Adobe’s LEED Platinum towers with David Gottfried as our keynote speaker. I was honored to be the founding Chairman.

As USGBC National grew, my experience at the regional level grew in parallel. At a startup, the role of Chairman is not glorious. It is writing bylaws, organizing committees, building membership, managing budgets, and some days, even cleaning up after events. My experiences were hard work, but they were also satisfying. We were nimble and we grew. My experience in this storming phase resembles that of many organizations and happens at all successful startups whether they are cleantech darlings or non-profits. USGBC National enjoyed this in phase in the early 2000s with over 100,000 LEED APs and dozens of new chapters sprang up across the country.

By 2010, our Silicon Valley Branch had hosted over 20 successful events connecting with over 1000 new attendees. I left my branch leadership role to join the Northern California Chapter (NCC) Board of Directors, serving as its Secretary, Vice-Chair, and twice as its Chairman. I’m proud of my contributions there. The NCC is one of the largest and most successful chapters in the country – often termed a ‘super chapter’. It has a permanent, professional staff, and is home to one of the largest green building markets in the world. Our chapter territory houses approximately 11% of the United States and 6% of the world’s LEED certified buildings. Most importantly, it is an established organization that has been successfully tackling issues of membership, sponsorship, and relevancy for the last five years. It has thrived.

However, the recession hit our region as hard as it hit the rest of the country. Like many areas of the USGBC, the NCC had grown quickly based on a booming construction market. Prior to the recession we brought on thousands of members and experimented with several models for education, advocacy and outreach, and collaboration with the private business sector. With the economic downturn, those models were tested and we as an organization were challenged to select those that best served our mission, our membership, and the organization’s viability. There were losers in that process, but the winners include nationally recognized programs including the Water Conservation Showcase, the Best Building Challenge, and the Building Health Initiative. More quietly, NCC is a driving force behind USGBC California, a multi-chapter organization positively influencing state environmental policies. Getting to this set of core initiatives and must-haves was difficult. As a Board we were forced to keep a strategic eye constantly on the goal of a sustainable chapter with a national impact. We’ve done that and I’m proud of my role in those decisions and in the success we’ve enjoyed. My home chapter is one that has obviously ‘performed’.

Today, USGBC National is faced with its own transition phase. Our mission is well established and our stakeholders numerous and diverse. However, our structure is based on an economy and set of market priorities that no longer exist. We need to measure, make difficult decisions, and then act with transparency. At such a critical time, I bring multiple levels of vital experience. I am a seasoned USGBC leader. I have formed, stormed, normed and performed within our organization. I’ve helped build teams, nationally exciting initiatives, and passion. I understand and appreciate chapter concerns. I understand that green building issues can be particular to a region and I understand that the strength of local communities in building a movement is key.

I bring a long history of deep collaboration and informed decision making. I’ve cut; I’ve enhanced; I’ve redirected – all of these thoughtfully. I’ve seen promise and hype and grit and I’ve grown from those experiences and bring those learnings to the USGBC Board.

Please challenge me. Please rely on me. And finally, please vote for me as a candidate for this year’s Board. I promise not to disappoint you.

Full-time employees of USGBC member organizations are eligible to vote in the election that runs through October 31. Click here for more information on the elections.


Green Sports Alliance & USGBC Team with San Jose Earthquakes, 360 Architecture & Veggielution Community Farm to host Day of Service at Aptitud Community Academy

On July 20, 2014, in San Jose, California (Silicon Valley Branch) The Green Sports Alliance & U.S. Green Building Council (USGBC) Center for Green Schools teamed up to host a Green Sports Green Apple Day of Service Sunday for the launch of the 2014 Green Sports Alliance Summit. Volunteers and staff from USGBC, the Green Sports Alliance, the San Jose Earthquakes and 360 Architecture joined the Aptitud Community Academy and Veggielution Community Farm in San Jose for a morning working in the school and community garden.

The Aptitud Community Academy school garden, supported by Veggielution Community Farm, serves to help integrate food and healthy living into the lives of the students and families living in San Jose. Over 50 volunteers spent the morning building and replanting reused concrete beds in front of the garden, building raised planter boxes, planting fruit trees and sheet mulching areas of the garden.

San Jose Earthquakes Defender Ty Harden and mascot “Q” even stopped by do some gardening and action with the kids.

Now in its third year, the Green Apple Day of Service, gives parents, teachers, students, companies, sports teams and local organizations the opportunity to transform all schools into healthy, safe and productive learning environments. The annual Green Apple Day of Service will take place on Saturday, September 27, 2014, but volunteers are encouraged to initiate local service projects throughout the year. From planting and growing gardens and cleaning up schoolyards to coordinating recycling programs, there are a variety of ways to get involved.


New study by McGraw Hill: The Drive toward Healthier Buildings

McGraw Hill Smart Report

If you attended the opening plenary of our recent GreenerBuilder conference on June 18, you heard Harvey M. Bernstein present a summary of findings from a ground-breaking new study by McGraw Hill. This study, "The Drive Toward Healthier Buildings: The Market Drivers and Impact of Building Design on Occupant Health, Well-Being and Productivity," demonstrates that the critical connection between a healthy building environment and patient health is often missed by the one group of professionals who may matter most – physicians. Produced in cooperation with the American Institute of Architects, United Technologies and other partners the study reveals that only 32% of family doctors/general practitioners believe that buildings even impact patient health. These results contrast with the general public’s view as 63% of homeowners believes products and practices they use at home affect their health.

“It’s becoming clear from this initial research that doctors and other health professionals must engage with architects and the design community in a major way if we are to be successful in improving public health through design,” said AIA CEO Robert Ivy, FAIA. “We look forward to furthering that dialogue with physicians and to helping support additional research into this critical public health issue.”

The report is the first research project to span across the five key stakeholders that influence the prevalence of healthy design and construction practices in buildings: physicians, construction industry professionals in both residential and non-residential sectors, HR executives, and homeowners. The full 100-page report was released to the public on June 26. Download it here.


Capital Branch undertakes community service project

Soil Born Outdoor Classroom

One of the great successes of the USGBC-NCC Branch structure is that it allows members to provide transformative advances in sustainability over a large geographical area with the ability to also address regional concerns and conditions. In a cooperative effort to immerse ourselves further in our community, and to tag onto and harvest the Chapter’s Building Health Initiative, the USGBC-NCC Capital Branch held its first Community Service Day – assisting Soil Born Farms (SBF) with improving its existing Schoolhouse building on the American River Ranch, a 55-acre historic ranch located on the American River Parkway in Sacramento. The project allowed us to connect our passion for the earth with a non-profit that’s all about healthy living and education.

Soil Born FarmsThe mission of Soil Born Farms Urban Agriculture and Education project is to empower youth and adults to discover and participate in a local food system that encourages healthy living, nurtures the environment, and grows a sustainable community. This is accomplished by practicing responsible land stewardship and managing and supporting urban organic farms, and providing food access for all by developing alternative food distribution & food donation programs that target under-served communities. The project has developed a food and environmental education program which includes classes, hands-on workshops, tours, job training and youth leadership development. At its center, its objective is to bring people together to celebrate cultural diversity and reconnect with the land.

The improvements to the Schoolhouse (originally an Air Force barrack) - in particular the 986 square foot classroom and meeting space – have created a healthier, more energy efficient and welcoming place and established a more inspirational educational experience for staff, volunteers, youth and other visitors that participate in Soil Born classes and activities. In addition, by upgrading the space and renting it for events such as meetings, corporate retreats, trainings and weddings, revenue can be generated for the non-profit which decreases dependence on grant funding.

Soil Born FarmsCapital Branch began acquiring funds by arranging raffles at our events; this gave us an opportunity to get our membership familiar with Soil Born Farms and build an interest in the project. Members of our Leadership Team visited the site and discussed the objectives and desires of the Executive Directors, allowing us to establish a plan and determine what materials and resources were needed. Prior to the first workday, a volunteer HERS Rater performed air infiltration and weatherization assessments on the structure, including duct blast and blower-door tests. These tests will be performed again after the first phase of the project is finished so we can measure the improvement achieved in reducing infiltration.

The initial phase of the Schoolhouse renovation included the following: weatherizing the building and increased its efficiency; replacing the existing exterior staircase in poor repair with a new stair that meets ADA accessibility standards; making the original double hung windows operational by repairing broken glass panes and restoring them to their original glory, which allows for natural ventilation and climate control; painting the interior of the classroom with a warm and updated color palette, and new carpet. By applying for grants and donations from material houses and contractors we were able to obtain the wood, paint, glass, and tools needed to complete the work. In fact, material donations were so successful that we were able to set cash donations aside to be used on the next phase of our project, which includes a new roof, insulation of the perimeter walls of the Classroom, improved lighting & new ceiling fans.

Soil Born Soil Classroom

Soil Born has a great story to tell, and we’re not the only group that finds their vision appealing. The USGBC-NCC Capital Branch will provide our expertise in support of the next phase of renovations led by Rebuilding Together Sacramento. SBF is in the process of developing a Master Plan for the site which includes design of a commercial kitchen, greater connection to the public and the adjacent river bike path. Sacramento County intends to build an Interpretive Center on-site to celebrate the American River Parkway, one of the under-rated gems of the Central Valley.

We hope other Northern California Chapter Branches consider adopting a Community Service project; it’s a great way to build community among our members and help the community at-large.

To find out more about Soil Born Farms organization and programs please visit:


Press Release: Leading Bay Area green building event tackles “Climate of Change”

Leading Bay Area green building event tackles “Climate of Change”

Hundreds of Bay Area green building leaders gather June 18 to address strategies for innovation amid rapid transformation, the business case for healthy buildings, tech trends, LEED v4, energy policy, green retrofits, and much more.

San Francisco (June 5, 2014) – The popular annual GreenerBuilder conference is back June 18 featuring a full suite of thought-leading experts and tackling the most critical green building issues of the day.

Now in its 4th year hosted by the U.S. Green Building Council – Northern California Chapter (USGBC-NCC) and Marquee Sponsor Central Concrete, GreenerBuilder gathers hundreds of Northern California contractors, subcontractors, architects, engineers and other building and design professionals to provide a powerful, interactive experience. Hosted at the South San Francisco Conference Center with its close proximity to Silicon Valley, San Francisco and the rest of the Bay Area, GreenerBuilder 2014 features:

·         Keynote with sustainable design expert John Picard, Founder & CEO, John Picard & Associates and USGBC Chair George Bandy Jr., VP of Sustainability at Interface;

·         Groundbreaking opening plenary premiering results of a major first-of-its-kind study from McGraw Hill green building and human health;

·         Full track on USGBC’s new LEED v4 certification, with overview, credits and case studies, including focus on lifecycle analysis (LCA) as well as the new frontier of environmental and health product declarations (EPDs and HPDs);

·         Education sessions spotlighting new topics such as net zero costs, green retrofits, sustainable neighborhoods, and energy policy, featuring experts, case studies and more;

·         High-traffic exhibition hall featuring 40 innovative vendors, products and services.

“GreenerBuilder is the only event of its kind for green building leaders in Northern California,” said Dan Geiger, executive director of USGBC-NCC. “The quality of engagement and level of innovative thinking at this event shows why Northern California remains at the front of the pack in the green building world.”

GreenerBuilder presenters include representatives from a wide range of word-class companies and institutions including Google, Genentech, Integral Group, Kaiser Permanente, Prudential Real Estate Investors, Perkins + Will, Skanska, the City of San Francisco, Thornton Tomasetti, and the event’s Marquee Sponsor, Central Concrete. Premier Sponsors of GreenerBuilder are NECA/IBEW, PE International and Sloan Water Valve; and partners include GCI General Contractors, Integral Group, Rudolph and Sletten, Swinerton Builders, BNBuilders, Interface, and Environmental Building Strategies.

"Each and every day, Central Concrete actively seeks out ways to reduce the carbon footprint of the built environment," said Dave Perry, vice president, sales and marketing, forCentral Concrete Supply Co., Inc. a business unit of U.S. Concrete. "Not only are we known for our expertise at engineering higher performing concrete with a lower carbon footprint, but we have led the market – producing the first Concrete EPDs in North America. Key to this process is taking a leadership role in connecting the AEC community and creating forums for meaningful dialogue. As a result, Central Concrete has been the marquee sponsor of GreenerBuilder since 2011. We are proud to be a part of this premier conference, recognized for delivering powerful educational content and provocative sessions that are creating real change in the built environment."

USGBC-NCC’s groundbreaking Building Health Initiative offers a major theme interwoven through the GreenerBuilder 2014 event program. With dozens of globally prominent companies and organizations working together to elevate green building as a public health benefit, the Building Health Initiative is an ambitious two-year program in which industry leaders from multiple sectors make specific pledges where they are best positioned to affect the most positive change for healthier built environments. Following GreenerBuilder 2014 and for the duration of the Building Health Initiative, USGBC-NCC is hosting a series of new events spotlighting the many aspects of healthy buildings and communities. This includes a major Building Health Forum at the University of California San Francisco’s Mission Bay campus on December 11, 2014.


Dispatches from the front lines of the healthy building movement

On the front lines of the healthy building movement, the air is fresh and the people are smiling, and chances are you’ve heard some of the hubbub about the Building Health Initiative.

Facilitated by USGBC-NCC and a remarkable confederacy of expert advisors, the Building Health Initiative is an ambitious two-year program in which industry leaders from multiple sectors make specific pledges where they are best positioned to affect the most positive change for healthier built environments. These pledges include demanding transparency in building materials, conducting groundbreaking research, promoting health and wellness, building the “business case” for healthy buildings, providing consultation and education, and more. The initiative has also spurred powerful cross-sector working groups focused on revolutionizing procurement strategies and fostering diversity and access to healthy buildings in traditionally underserved communities.

Following its high-profile launch late last year at the Super Heroes Gala, you may be wondering, what is the Building Health Initiative up to now?

At the start of 2014, I personally joined USGBC-NCC to help develop and produce the Building Health Initiative (a little about my background here). Since then, eight new partners have joined founding partners Google, Kaiser Permanente,, CalPERS, Genentech, and Adobe, increasing to 36 the total number of world-class companies and institutions involved. The new partners include Facebook, Healthy Buildings, Healthy Building Science, iSEEED, Public Health Institute, Shaw Contract Group, Troon Pacific and UL Environment.

The full roster of partners is meeting in mid-June to collaborate and share updates on their Building Health Initiative pledges, which in the months ahead will develop into case studies housed on a new Building Health Initiative web portal ( along with best practices, business cases, sample vendor letters, videos, and additional industry-leading resources.

For the duration of the initiative, USGBC-NCC is rolling out a series of timely public educational events spotlighting the many aspects of healthy buildings and communities. Earlier this month we hosted a well-attended lunch-and-learn on “Toxic Flame Retardants: What You Need to Know,” which included a stirring presentation by Tony Stefani, a retired captain of the San Francisco Fire Department who founded the San Francisco Firefighters Cancer Prevention Foundation in 2006 after surviving his own battle with the disease.

In April, USGBC-NCC’s Silicon Valley branch organized a popular gathering at Google on “Workplace Performance: Strategies for Indoor Environment and Occupant Engagement”; in March, researchers from Lawrence Berkeley National Laboratory presented yet-unpublished research on indoor environmental quality to Building Health Initiative partners; in February, we screened the film “Unacceptable Levels” at the Embarcadero Theater. On top of that, the Building Health Initiative was presented in one form or another at the Green California Summit, BuildWell, LEED v4 events, a healthy materials conference hosted by the Berkeley Center for Green Chemistry, and other high-profile gatherings. All the while, press coverage has remained robust.

Public Building Health Initiative events in the months ahead will deal with a wide range of provocative health and green building issues, including the innovative use of biophilia in commercial environments, dealing with the health issue of climate change through the built environment, democratizing health data in underserved communities, tackling liability concerns in building materials transparency, and developing healthy workplaces on a global scale. Don’t miss the Building Health Initiative theme woven throughout USGBC-NCC’s annual GreenerBuilder conference on June 18, including the session “Designing for Health from the Inside Out: Healthy Buildings and Healthy Communities.”

This unprecedented year will culminate Dec. 11 with the highly anticipated Building Health Forum, a first-of-its-kind cross-sector event welcoming 250 industry leaders to the University of California San Francisco’s Mission Bay campus for inspirational plenaries, receptions and three educational tracks covering the most vital (and sometimes controversial) components of a healthier built environment. Event announcements are coming soon, but be sure to the save the Dec. 11 date now.

How can YOU get involved? There are myriad ways:

  • Join our email list to stay abreast of events, updates, etc.;
  • Propose your company or organization become a Building Health Initiative partner;
  • Join the U.S. Green Building Council – Northern California Chapter to receive major discounts on Building Health Initiative events in the coming year;
  • This e-mail address is being protected from spambots. You need JavaScript enabled to view it the Dec. 11 Building Health Forum;
  • This e-mail address is being protected from spambots. You need JavaScript enabled to view it to the soon-to-launch web portal;
  • Help spread the amazing work of Building Health Initiative partners to your professional and social networks!

If there’s one thing I’m learning on the front lines of the healthy building movement, it’s that of the many complex sustainability challenges the world faces, today’s ambitious efforts dealing with health and wellness in the built environment will yield real, tangible—and immediate—results at the community level and also at the personal level. I’ve never seen as broad and powerful a consortium of companies and institutions come together ready to seize that type of opportunity. Thank you for supporting the Building Health Initiative.


Unacceptable Levels Film Partnership

Watch "Unacceptable Levels" and support USGBC-NCC

In March, the U.S. Green Building Council – Northern California (USGBC-NCC) held a screening of the powerful documentary "Unacceptable Levels," which examines the results of the chemical revolution of the 1940s through the eyes of filmmaker Ed Brown, a father seeking to understand the world in which he and his wife are raising their children. To create this debut documentary, Brown interviewed top minds in the fields of science, advocacy and law. Weaving their testimonies into a compelling narrative, he presents a story of how the chemical revolution brought us to where we are, and of where, if we’re not vigilant, it may take us.

This educational and somber tale has the potential to rally people towards creating a healthier environment. We are partnering with Yekra to promote this important work and spread its message. If you missed the screening, want to see the film again, or would like to share it with colleagues or friends, you can rent or purchase it online. A portion of the proceeds from each purchase or rental will come back to USGBC-NCC to support our ongoing work to build healthier buildings and sustainable communities for generations to come.

Help us spread the word about "Unacceptable Levels"!


Environmental groups scrutinize Green Globes

A pair of environmental groups announced today they are launching a new campaign against Green Globes, a green building standard backed by the chemicals, timber and plastics industries that's making inroads at the federal and state government levels.

The Sierra Club and Greenpeace are teaming up in a project called Greenwash Action to call out Green Globes, which the General Services Administration approved in November as an alternative to the U.S. Green Building Council's LEED standards for use in federal construction and renovations. Environmental groups describe the standards as too relaxed, especially on forest stewardship and disclosure of whether ingredients in building materials are non-toxic

"They're trying to bring to an underserved sector a system that finds LEED too rigorous," Jason Grant, executive director with Greenwash Action told the Washington Examiner. "They're not going to reach for the high bar."

GBI President Jerry Yudelson, a former USGBC veteran, dismissed the report and told E&E Publishing (paid access required) that Green Globes is "basically identical" to LEED, with the exception of a few points.

The new Greenwash Action report, however, contends Green Globes sets low standards, awards points for simply following buildings codes and applies a flawed assessment for energy efficiency. Greenwash Action accuses Portland's Green Building Initiative, the organization behind the Green Globes standards, of being a front group for the timber, plastics and chemical trade associations. The report names the American Forest and Paper Association, Vinyl Institute, American Chemistry Council and Society of the Plastics Industry as some of the trade groups that financially support GBI, according to the E&E article, whereas no environmental groups are represented in GBI's membership or board. A Treehugger article points out the chemical and plastics industries have fought LEED for years due to worries it might list their products as "chemicals of concern."

Read articles in the Washington Examiner or Treehugger.


Dr. Elizabeth Baca on the Building Health Initiative

Dr. Elizabeth Baca spoke about the U.S. Green Building Council – Northern California Chapter’s Building Health Initiative earlier this year at the 2014 Greenprint Summit  hosted by the Sacramento Tree Foundation. The summit brought together a diverse array of stakeholders focused on improving the health of our community, including research scientists, health professionals, arborists, urban planners, elected officials, landscape architects, community groups, business leaders, and students. 

Baca is an expert health advisor for the Building Health Initiative, an unprecedented two-year program in which industry leaders from multiple sectors pledge to promote health and wellness, take simple but effective actions to catalyze industry transformation, and create market demand for product transparency and healthy places.

Reserve your seat now – Baca is also speaking at the June 18 GreenerBuilder  conference in South San Francisco.

2014 Greenprint Summit speakers shared the latest research showing why our communities should be designed for health with trees as the green anchor of the built environment. Videos of presentations by additional speakers, including Dr. Anthony Iton of the California Endowment and Dr. Bill Sullivan of the University of Illinois, can be found here .


Join the rooftop revolution

There is no better time to go solar and enjoy savings from Sungevity and the U.S. Green Building Council – Northern California Chapter (USGBC-NCC). By joining the rooftop revolution, you will reap triple-bottom-line benefits for your pocketbook, the environment and for USGBC-NCC.

When you purchase Sungevity solar through USGBC-NCC, you directly support our mission to transform the way buildings and communities are designed, built and operated, enabling an environmentally and socially responsible, healthy, and prosperous environment that improves quality of life. By sending Sungevity a request for an iQuote, you will immediately get connected with a solar specialist who will help you understand if your house is eligible to be powered by the sun.

Next, when you're ready to plug in, you’ll get a $750 credit from Sungevity. At the same time, USGBC-California will receive a $750 donation. Everybody wins. To date, Sungevity has donated over $1 million to nonprofit organizations who partnered in this program.

Don't be shy – There's not better time to go solar in California!

  • «
  •  Start 
  •  Prev 
  •  1 
  •  2 
  •  3 
  •  4 
  •  5 
  •  6 
  •  7 
  •  8 
  •  9 
  •  10 
  •  Next 
  •  End 
  • »
Page 1 of 25

Annual Sponsors


Platinum Sponsor


Platinum Sponsor


Gold Sponsor

Rudolph and Sletten

Gold Sponsor


Gold Sponsor


Gold Sponsor

U.S. Green Building Council -
North California Chapter

560 Mission St. Suite 900
San Francisco, CA 94105
Phone: (415) 659-9404